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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. .
Business. --- Leadership. --- Organization. --- Planning. --- Business and Management. --- Business Strategy/Leadership. --- Crisis management. --- Organizational effectiveness. --- Management --- Organization --- Crises --- Management of crises --- Problem solving --- Conflict management --- Ability --- Command of troops --- Followership --- Organisation --- Creation (Literary, artistic, etc.) --- Executive ability
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This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders. Using existing systems theory blended with innovative use of wave, epidemiological, immunological and psycho-social theories, the author discusses ways to understand the effects of different types of crises while showing how to document and/or quantitatively measure those effects. The book offers new models illustrating how events trigger crises and how they subsequently morph into catastrophes and disasters. Using theories and tools tested in organizational settings to identify contributors to a traumatic event, this book makes a valuable contribution to organizational and crisis management literature.
Crisis management. --- Organizational sociology. --- Public relations. --- Crises --- Management of crises --- Management --- Problem solving --- Conflict management --- Organization. --- Planning. --- Management. --- Corporate Communication/Public Relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Administration --- Industrial relations --- Organization --- Creation (Literary, artistic, etc.) --- Executive ability --- Organisation --- Public relations
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Health services administration. --- Health administration --- Health care administration --- Health care management --- Health sciences administration --- Health services management --- Medical care --- Health planning --- Public health administration --- Administration --- Management
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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. .
Social psychology --- Sociology --- Business policy --- Personnel management --- B2B (business-to-business) --- leidinggeven --- strategisch beleid
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This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders. Using existing systems theory blended with innovative use of wave, epidemiological, immunological and psycho-social theories, the author discusses ways to understand the effects of different types of crises while showing how to document and/or quantitatively measure those effects. The book offers new models illustrating how events trigger crises and how they subsequently morph into catastrophes and disasters. Using theories and tools tested in organizational settings to identify contributors to a traumatic event, this book makes a valuable contribution to organizational and crisis management literature.
Sociology --- Production management --- Business management --- Advertising. Public relations --- PR (public relations) --- management --- planning
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This book addresses the challenges that healthcare organizations experiences when attempting to manage the emergence of troublesome events or crises. It illustrates how experiences gained from event and crisis containment efforts can better prepare these organizations to prevent and/or manage other crises they may experience. Using a model outlining the relationship between a mismanaged event and the triggering of a crisis, the author defines the role of the leadership in healthcare organizations when developing, launching, and managing plans and programs to deal with these dangerous challenges brought on by crises, catastrophes, and disasters to their stakeholder networks. Readers with expertise in leadership and crisis management in general and healthcare management specifically will find this text useful in linking leadership expectations and competencies to event and crisis containment efforts. Dennis W. Tafoya (PhD, the University of Michigan, MS, the University of Pennsylvania) has more than 30 years of academic and business experience across a variety of fields. He is President of CompCite Inc., an international research and development firm that focuses on factors affecting individual, group and organizational performance. He has authored patents, numerous articles and books related to organizational and systems theory. Lindsey Poeth (BA, Economics University of Rochester) is a Certified Senior Advisor and owner of Oasis Senior Advisors Mainline. Lindsey has 20 years experience covering health care, Consumer Package Goods, and electronics industries, with a major focus on pharmaceutical market research. Lindsey uses her expertise in the senior healthcare lifestyle issues to help families navigate the available care options.
Social psychology --- Sociology --- Hygiene. Public health. Protection --- Business policy --- Personnel management --- Business management --- B2B (business-to-business) --- gezondheidszorg --- industrie --- management --- leidinggeven --- strategisch beleid
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Social psychology --- Sociology --- Hygiene. Public health. Protection --- Business policy --- Personnel management --- Business management --- B2B (business-to-business) --- gezondheidszorg --- industrie --- management --- leidinggeven --- strategisch beleid
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